DRYBAR | 360 CAMPAIGN
Drybar brought us on to lead the creative for a full 360° campaign launching their new multitool styler and product line. We produced everything—product photography, model shoots, process visuals, and social and web videos—totaling over 900 deliverables on a tight timeline. I developed a fresh visual approach that stayed true to Drybar’s brand while pushing it forward, giving the campaign a more contemporary, elevated feel that stood apart from their previous work.
Producer: Chelsea O’Connor, Alice Bearn
Photographer: Tiff Pemberton
Photo Assist: Nolan Veneklasen
Directors of Photography: Bowen Moreno, Brent Bailey
Video Director: Isobella Antelis
Product Styling: Kelly Oshiro
Hair Styling: Danya Murset Lemus
Hair Assist: Hector Paul Perez
Makeup Artist: Euni Lee
Wardrobe Stylist: Amanda Mariko
Models: Kai Ogawa, Alyssa Amazan, Chiaki Ma, Caina Field, Braeden Sumner, Sophie Collins, Kholood Samter
Production Company: Lemonlight