As a director and creative director, I bring my experience with emotional, human-first narrative storytelling and love of design and technical ingenuity to every commercial project, aiming for content that is eye-catching, resonates with audiences, communicates brand objectives, and celebrates each brand’s natural voice and legacy. I’ve crafted everything from broadcast holiday campaigns for brands like Sprouts, a massive photo and video 360 product launch for Drybar, and bespoke social content for Rolex retailers. I lead teams on set and in post-production, ensuring the creative vision stays intact while maintaining strong client relationships.

I am constantly learning and exploring new ways to create great stories, whether through smaller cameras and innovative lenses or generative AI, seeking always to use tools that amplify and expand the frontiers of human creativity while making bigger ideas more accessible.