CARACOLE
BRAND ANTHEM
Caracole approached us to create their first-ever brand video—an elevated, anthemic piece that would embody the company’s artistry and precision. I wrote, directed, and led the creative for the spot, crafting a refined visual approach that could would embody the brand’s warm but premium image. The challenge was significant: filming highly reflective, intricate furniture required exceptional control of light and composition while balancing the needs of compelling storytelling.
Caracole Brand Anthem | “Crafting Joy”
BRAND STORY
In tandem, we produced a seven-minute documentary about the company, structured to also function as a series of shorter stories for marketing use. It featured interviews with key leaders and stakeholders. I designed the blueprint to ensure it worked both as a sophisticated, long-form exploration of the brand’s story and philosophy and as concise, bite-sized pieces for quick consumption.
Caracole Brand Story | Chapter One: Origins
Produced by: Abby Toggler
Account Executive: Amy Gimbal
Director (Brand Story): Chase Morales
Directors of Photography: Frazer Lockhart (Anthem), Brannon Carty (Brand Story)
Production Design: John Allen
Wardrobe Stylist: Bisola Salimonu
Food Stylist: Nan McCulloch
Cast: Leah Renee, Paul Brewster, Kinsleigh Boyd, Morgan Harell, Alex Seidner, Blair Suppes, Homer Baker
Client Rep: Holly Gordon
Production Company: Lemonlight