• Revlon approached us to extend a new brand initiative into video, translating the look and feel of a major agency campaign into social and digital content. The focus was on beauty and emotion—capturing movement, light, and the feeling of great hair rather than leaning on heavy product focus. We shot multiple environments in a single day to keep production efficient while maintaining a polished, aspirational aesthetic. This project continued a year-long collaboration with Revlon, building on a shared visual language and trust developed over time.

    Producer: Alice Bearn | Director: Chris Coats | Director of Photography: Brent Bailey | Production Design: Syd Z | Photographer: Rourke Mackey | Hair Stylist: Alex Henrichs | Wardrobe: Jasmine Lidell | Makeup: Euni Lee | Talent: Ayanna Gibson, Katee Shean, Michelle Tseng | Production Company: Lemonlight

  • Drybar brought us on to lead the creative for a full 360° campaign launching their new multitool styler and product line. We produced everything—product photography, model shoots, process visuals, and social and web videos—totaling over 900 deliverables on a tight timeline. I developed a fresh visual approach that stayed true to Drybar’s brand while pushing it forward, giving the campaign a more contemporary, elevated feel that stood apart from their previous work.

    Producer: Chelsea O’Connor, Alice Bearn | Photographer: Tiff Pemberton | Photo Assist: Nolan Veneklasen | Directors of Photography: Bowen Moreno, Brent Bailey | Video Director: Isobella Antelis | Product Styling: Kelly Oshiro | Hair Styling: Danya Murset Lemus | Hair Assist: Hector Paul Perez | Makeup Artist: Euni Lee | Wardrobe Stylist: Amanda Mariko | Models: Kai Ogawa, Alyssa Amazan, Chiaki Ma, Caina Field, Braeden Sumner, Sophie Collins, Kholood Samter | Production Company: Lemonlight

  • Hot Tools tasked us with creating a new brand video after a major rebrand, seeking to connect their stylist legacy with a younger demographic. The brand was trusted but lacked a modern, cool aesthetic. Starting with the new brand guidelines, we crafted a video that celebrated the “art of the curl” and embraced a sexy, more graphic approach than Hot Tools had used before, modernizing the brand voice.

    Producer: Alice Bearn | Director: Chris Coats | Director of Photography: Bowen Moreno | Production Company: Lemonlight