WALMART | “BELONGING”
Walmart asked us to create a series of films highlighting associates and initiatives that bring a sense of belonging to their stores and communities. The project spanned a year and crews across the country, so I developed a creative deck and visual framework to keep the look and tone consistent. My goal was to blend intimate, documentary-style storytelling with the brand’s values in a way that felt honest and human, not corporate. The response was strong enough to spark a long-term collaboration, expanding into both doc-style and scripted work.
Producer: Chelsea O’Connor
Account Executive: Jamie Gullick
Production Company: Lemonlight