JACK IN THE BOX
Jack in the Box wanted a series of short, surprising ads that spoke directly to their core audiences—sports fans, gamers, foodies, and music lovers—without immediately revealing themselves as ads. I wrote four 15-second spots that mimicked the kind of content each demo would naturally encounter on YouTube, only to have Jack “glitch” into the scene with his trademark humor. The result was a clever, self-aware campaign that captured attention instantly and performed exceptionally well as YouTube pre-roll content.